Specialised Promotional Consultant - A Good Profession For Someone With Merchandising And Advertising Skill

With my background in merchandising and advertising, I can go fundamentally anyplace I wish to in the industry. I have worked on market research merchandising, viral merchandising, guerrilla merchandising - you name it, I have done it. The one thing that has perpetually held me back is that I'm not a team player. I'm extremely independent and driven, but I do not tend to use my skills for leading. You see, I'd rather not have to work with other people. I know what a project needs intuitively, and I can generally get it done best sans outside help.

With some of the companies that I worked at, this held me back. Working as a marketing advisor, however, it has become an asset. You see, with niche marketing consulting, people want to see that you have a driven, self-directed attitude. A niche marketing consultant is a sort of specialist. You are meant to come into the business, listen to their issues, and formulate a merchandising strategy custom tailored to their needs. People don't want to see you hem and haw endlessly, waiting for feedback from diverse committees - they want to see you think up a decisive action plan. Then, it is up to the business to implement it or to try their own method. Either way, by that point your job is done.

Of course, there are many niche marketing consultant agencies that work in a more corporate way than I do. Many of these consulting companies have greater brand recognition, and so can lure in some big accounts that don't notice me. Nevertheless, I do quite well as a freelance merchandising consultant. You see, when you're working with a business consultant, it isn't the company that they come from that is important, but the advisor him or herself. Every once in a while the very fact that I'm able to run the business by myself without the backing of a merchandising firm actually attracts customers. They want someone self-motivated, directed, and decisive. That is exactly who I am.

Of course, merchandising consultants differ significantly in their approaches. Some of them are very cautious, driven by all of the scientific information they can get their hands on. Other ones are impulsive, believing their gut instincts above all else. Although I tend towards the latter approach, my goal has forever been to combine the two. It is never a good idea to ignore factual information that you can use, but it is also important to trust your own instincts.

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