Local Business Marketing - Broadcasting Vs. Narrow Casting - A Reason To Learn How To Get On Google Maps

I do believe the majority of small businesses should find out how to get on Google maps if they want to be successful in attracting new clients.

You actually have a choice. You can attempt to get new clients by broadcasting on television, radio stations, newspapers, and mass mailings. In that case you will be offering your message to thousands of people who are not likely candidates. A number of them won't require your product. Some others already have their favorite dealer or vendor. If you decide on a marketing strategy that reaches outside your immediate market area, you will be asking new customers to drive by one or more of your competitors. This is alright, I suppose, should you have a lot of money, and nothing much better to do with it. Or perhaps, the lifetime value of your potential client is so high that you could afford the inherent waste of mass marketing.

The alternate choice is called narrow casting. In this approach you concentrate on likely prospects. The simplest, and usually cheapest technique of doing this, is to be where your potential clients are seeking. To let them locate you.

Should you have a storefront on the freeway, main street or the local mega-mall, your business signage and overall presence are excellent ways to be found by the passersby who comes to know who and what your location is. But if your market extends outside your immediate area or individual mall location, that might not be sufficient.

The yellow pages are yet another example of being where people were looking. What was particularly good about the yellow pages is that a very high percentage of the people who spent the time to open up their telephone book were inspired consumers - all set and even eager to conduct business.

Because of the value of that urgency and also the corresponding high conversion rates, the yellow pages became an extremely profitable business. They can and did charge quite a bit for their display listings. Rates varied by group and community but ran into the $100's to thousands of dollars a month for many businesses. The good news is that the Google Places Page is free of charge, and has a number of other advantages too.

But simply because its free, that does not imply its without value. Far from it. Knowing how to get on Google maps which show up when prospective customers perform a search on their computer or increasingly their mobile phones is crucial for your success.

There are a number of resources for solid information regarding how to get on Google maps. I know I have composed my very own guide that can be acquired from the Kindle store at Amazon as well as my web site. Search for "How To get ON Google Maps" on Amazon or Google and check out your alternatives, and then take action.

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