Google Places Page Information Can Provide Your Small Business A Significant Leg Up On Your Competition.
Online marketing has just been reconfigured once again by the changes in Google Places Pages. The handful of clever businesses in virtually every market across the nation will win a huge but possibly temporary benefit as they gain an early adapter advantage by claiming and completing their listings.
There will be losers in this one. The unaware, the overconfident and those who have their head in the anti tech sand are going to suffer.
What is strange about the new Google Places Search world is that they may never need their own webpage.
Now they will still want to get noticed when someone is searching for them. Nor does it mean that internet sites are a mistake. We have reached a new inflection point in the tools and strategies required to be a successful marketer in the local marketplace. Those who act now and act correctly will benefit by getting a larger share of the "new" customers in any market.
A good web site can tell many stories to those who read it. The primary purpose of a web site though for most business was to get seen by new customers. That role will increasingly be taken over by Google Places Page searches.
What was once done by Yellow Pages will now under taken with a Google Places search.
People like to use the easiest tool to solve their needs, including their need for locating goods or services. In the past, you would use the Yellow Pages to find a Plumber or other specialist.
These days 80% of the people who search online use Google. More people search online than use the Yellow Pages.
The Yellow Pages made huge bucks selling merchants expensive ads because the merchants recognized that the Yellow Page users were active buyers. Online searchers have the same cachet. They are targeted to the niche they are searching in and are often likely buyers if they find what they are looking for.
The business that is smart enough to take action today is in essence getting the equivalent of an high-priced Yellow Pages ad for free.
So today, the objective is to encourage businesses to complete their listings as fully as practical. And to do that, Google rewards those who do with a higher ranking than those who do not.
A higher ranking matters. The higher your business ranks, the more calls you will get when compared to to the others in almost all cases. As a general rule you will get more business by being higher ranked, and a quantum more calls than if you are on the second page of results.
As valuable as this new service is, word is slow in getting out to business owners who have often shielded themselves against internet service purveyors. As a result, today it is very easy for people to get on the top of the Google Places search map. But that will change.
This opportunity is dramatically increasing the need for reliable Google places page information.
It's so easy, that many businesses are making a mistake and not taking the time to learn what is needed to ultimately prevail when the word gets out more fully in the marketplace. And it will. The first steps involves getting their own listing on Google places filled out properly, then to do the same on all the other online directories as well. In addition, in the long run to maintain a high rank online the Google Places Search they will need to secure reviews from satisfied customers. Those of us who examine the available Google places page info know that reviews from customers will play a strong role in the rankings as time goes on.
The technology potential customers use has changed and will continue to do so. The reality is that it's not changed at all from the retailers perspective. A local business need to be where the shoppers are, or where the customers are looking. And that means a business must be visible when their prospective customers to a Google Places search. It is worth your while to learn as much Google places page info as you can.
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